The problem is that Goratrix (the ritual-guy) did not know (or he did but he did not tell !) the turning into vampires would kill the Mage's avatar.
The Tremere House is not a great house of mages anyway, which is why he could have not cared.
They forced a Methuselah Tzimisce into telling them how does that all work, and two apprentices of the House weren't patient enough, so Goratrix said "okay, fine, Embrace these two and I'll let you go away". The apprentices got embraced, they killed the Tzimisce, and then they killed the apprentices and used their blood to create the potion to become vampires.
Why did they do all this to begin with ? Because their immortality potions was going down hell and the magic (the true one) got all fucked up, weakened by some events (cf. Ars Magica -> where the Tremere come from to begin with).
They did not want to become ghouls because they would stay mortals. Mortal mages, even if they can/could live very, very very long, are still mortals. Most Tremere do not fear the sun at all (there is a ritual for that babe), and can make their research in their labs during day time (of course they only roll as much dice as their humanity, but anyway, they have still mortal servants and ghouls, and thaumaturgical creatures to go on with it).
Then, Tremere in particular, and Goratrix too, are backstabbing, impatient, passionate, political sons of bitches. They never were the true magicians they claim to be
of course, among the Kindred, they are the authority on magic, but in the land of...
See, I like the Tremere as a clan, but I think they adapted the concept a bit too oddly to the World Of Darkness. I like the House of Tremere from Ars Magica, but I do not like the House as a Mage House in Mage games. They have then taken a whole different course since first edition, up to revised, and I think they did good in not taking the concept to Vampire the Requiem, but that's another story